1. Logo Variants: The Jackson Medical Mall logo exists in four variants: a full-color version with wording, full-color version without wording, and monochromatic (white) versions with and without wording.  Ensure that the appropriate variant is used based on the context and background.

2. Minimum Size: Maintain the legibility and visual impact of the logo by adhering to the minimum size requirements. The logo should never be reproduced smaller than 0.75 inches in width for print media and 100 pixels in width for digital media.

3. Clear Space: Maintain clear space around the logo to ensure its visibility and impact. No other graphic elements, text, or imagery should encroach upon this space. The minimum clear space is equal to the height of the letter “J” in the logo.

4. Proportions: Always maintain the original proportions of the logo. Avoid stretching, squeezing, or altering the aspect ratio in any way.

5. Color Usage:

   • Full-color version without wording: Utilize the full-color version of the logo when printing on a white or light-colored background. Ensure that the colors remain vibrant and consistent. Use this version when the name “Jackson Medical Mall” is printed in an obvious, highly visible area on a graphic.  
   • Full-color version with wording: Utilize the full-color version of the logo when printing on a white or light-colored background. Ensure that the colors remain vibrant and consistent. Use this version when the name “Jackson Medical Mall” will NOT be printed on a graphic or when it is not obvious that the mark is belonging to the Medical Mall, (i.e., sponsor listing on a graphic).
   • Monochromatic version without wording: Use the monochromatic version of the logo for single-color printing or when the full-color version is not suitable. The monochromatic version should be white, depending on the background contrast.
   • Monochromatic version with wording: Use the monochromatic version with wording of the logo for single-color printing or when the full-color version is not suitable. The monochromatic version should be white, depending on the background contrast. Use this version when the name “Jackson Medical Mall” will NOT be printed on a graphic or when it is not obvious that the mark is belonging to the Medical Mall, (i.e., sponsor listing on a graphic).

6. Background Contrast: Choose the appropriate logo variant based on the background contrast to ensure optimal visibility and legibility. Contrast the logo appropriately against the background to maintain its impact.

7. Placement: Position the logo prominently and consistently in all communications materials. Typically, it should be placed in the top left or top center of the layout for maximum visibility and brand recognition.

8. Digital Usage: When using the logo in digital media, ensure that it is in a high-resolution format and adheres to web accessibility guidelines. Optimize file formats for web usage to maintain quality and reduce loading times.

9. Unacceptable Usage:

   • Do not alter the colors of the logo or use unapproved color variations.
   • Do not add effects, gradients, or drop shadows to the logo.
   • Do not alter the typography or layout of the logo.
   • Do not place the logo on busy or cluttered backgrounds that hinder its legibility.
   • Do not use outdated versions of the logo; always refer to the latest approved version.

10. Consistency: Maintain consistency in the usage of the logo across all marketing materials, including print, digital, signage, and promotional items. Consistent application reinforces brand recognition and trust.

By adhering to these guidelines, you ensure the consistent and effective use of the Jackson Medical Mall logo, thereby enhancing brand identity and recognition.